Google Ads is an online advertising platform that enables businesses to display ads on Google's search results. It typically works on a pay-per-click model, where various advertisers bid on keywords and compete for ad replacement.

The perks of Google Ads include reaching a broad audience, measuring ad performance, targeting specific demographics, and having control over your budget. It can help boost brand presence, drive organic traffic, and generate quality leads.

Google Ads offers different formats, including image, text, video, and responsive ads. Each format has perks and can be tailored to suit your advertising goals and target audience.

The advertising cost on Google Ads depends on your niche, competition, and bidding strategies. You have control over your budget and can set daily spending limits. The budget is based on performance.

Google Ads campaigns can be optimized through extensive keyword research, landing page optimization, ad copy testing, and bid adjustments. Also, regular monitoring of campaign data will help identify areas for improvement.